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•According to the Social Investment Forum, approximately $2.2 trillion in the U.S. is invested in a socially responsible manner, and this book helps people decide where to invest •The target audience is the ‘Cultural Creatives’ who make decisions based on their values. •The author is the founder and CEO of the first investment management firm in Canada to focus exclusively on social investing. The book covers social investing in both Canada and the U.S. •She has been active in the social investment field for the past 8 years, and is an acknowledged leader in shareholder activism.
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